Portrait of Joe Hatch.

Joe Hatch

Product leader for B2B data and affiliate platforms.

I run product, pricing and data, and the teams that build them. Twelve years from engineer to VP of Product, most recently at StatsDrone.

My best work is where the money and the data have to agree: how a product charges, and whether its systems can prove what it has earned.

hello@joehat.ch·LinkedIn

What I’ve led

  1. Independent

    Nov 2026 – now
    Product advisory and building

  2. VP of Product

    May 2024 – Nov 2026
    StatsDrone · BI SaaS for affiliates

  3. Products Director, SiGMA Play

    Jan 2023 – May 2024
    SiGMA Group · Events and media

  4. Product Owner

    Apr 2022 – Jan 2023
    Raketech · Nasdaq-listed affiliate group

  5. Programme Manager

    Jun 2021 – Apr 2022
    Circus Street · E-learning, acquired by QA Ltd

  6. Technical Product Owner

    Jul 2018 – Jun 2021
    Catena Media · Nasdaq-listed affiliate publisher

  7. Technical Lead

    Dec 2014 – Jul 2018
    Inspire Digital · Lead generation

What I’m good at

  • Pricing
  • Monetisation
  • Packaging & tiers
  • Freemium
  • Commercial models
  • B2B SaaS
  • Affiliate revenue
  • Affiliate marketing
  • iGaming
  • Sub-affiliation
  • Partnerships
  • Enterprise accounts
  • Product strategy
  • Roadmapping
  • OKRs
  • Product discovery
  • Usability research
  • Zero-to-one launches
  • Tracking
  • Attribution
  • Multi-channel attribution
  • Postbacks
  • S2S tracking
  • Click IDs
  • Dynamic variables
  • First-party data
  • Revenue reconciliation
  • Commission auditing
  • LTV
  • Data architecture
  • Data modelling
  • ETL pipelines
  • BI & reporting
  • SQL
  • BigQuery
  • Looker Studio
  • System design
  • Information architecture
  • API design
  • Integrations
  • Headless CMS
  • Site migrations
  • AI agents
  • Agent orchestration
  • MCP
  • Open source
  • Team leadership
  • Org design
  • Hiring
  • Board reporting
  • PMO
  • M&A integration
  • Due diligence
  • SOC 2 & ISO 27001
  • Public speaking

On stage

Talks and podcasts on data transparency and tracking.

Projects

Diagram: a team works with four AI agents inside a guardrail boundary, isolated per team, with human sign-off before anything ships.

Governed AI agents

Coming soon

A platform for running AI agents inside real product teams. Each team is isolated, a person approves anything before it ships, and running costs stay predictable. I build it hands-on because I don’t want to lead AI work I haven’t built myself.

NousViz: the open data platform for marketing intelligence.

NousViz

An open-source, self-hostable data-intelligence platform I created at StatsDrone and took to v1.0: 24 plugins, a plugin SDK and MCP access for AI agents.

Education

BSc Computer Science and BA Interactive Media Design
University of Hertfordshire · 2011 – 2014

Get in touch

Happy to talk about product, pricing or data problems, or about stages and panels.

Or find me on LinkedIn.